Abhi Malhotra, visionary car collector, entrepreneur, and founder of King Luxe Club, the leading luxury car club in the U.S. and Salil Mehta, the acclaimed chef and founder of Wau Upper West Side, Laut Union Square, and Singapura Gramercy are the founders of Sands of Persia, an upscale dessert and shisha bar located in Long Island City (25-01 Steinway Street). Opened December 2021, Sands of Persia is Abhi and Salil’s first joint-venture, with a second three-story, 11,000 square foot location scheduled to open in 2022 in the Jumeira district of Dubai, UAE; to be followed by locations in London and Delhi.

The menu at Sands of Persia features signature items such as “Persimmon Wide” (persimmon tuile with almond crumble, truffle oil, yogurt, butternut squash, creme brulee, and balsamic vinegar honey gel); “Fingerlime Chiffon Meringue” (fingerlime yuzu cake, meringue, rosemary, orange mousse, lime gel); “For a Sheikh” (Turkish sand coffee affagato with gold leaf garnish); “Desert Sunset” (banana pudding with parle sugar jaggery); “Baklava” (baklava cone with pistachio and soft serve); “From India with Love” (soft serve with gulab jamun, dry fruits and nuts); “All is Well” (freshly baked sizzling brownie with soft serve). Savory options such as hummus platters served with crudites, pita and more, will also be served.

Sands of Persia serves zero-proof drinks or mocktails, as well as specialty coffee and tea including Turkish Sand Coffee - a Turkish Sand Coffee machine will be utilized to produce made-to-order coffee for patrons. Traditionally, a cup of Turkish coffee is brewed using a pan filled with sand, heated over an open flame. The fine coffee grinds and water is then added to a “cezve” which is a small long-handled pot with a pouring lip designed specifically to make Turkish coffee. It is traditionally made of brass or copper, occasionally silver or gold. In more recent times it has also been made from stainless steel, aluminum, or ceramics. Then it is mixed, and placed in the hot sand. The sand creates an even heat, and the coffee foams to the top almost immediately.

An array of high-end shisha flavors (over 30) is available to choose from. Our shishas are served in custom-made, premium shisha instruments made from steel, with a diamond-base shaped in the wings of a butterfly. Guests upon arrival can peruse a display of shisha instruments and carefully select their preferred flavors.

Sands of Persia also features live entertainment weekly including DJ performances every evening, featuring Arabic, and contemporary music.

Operating hours: 3:30pm to 1:30am, 7-days a week, and valet parking will be available. Food and beverage will be available from 3:30pm to 1:30am. 21 and over and must present vaccination proof and ID at the door. For reservations email sandsofpersiaa@gmail.com. All major credit cards accepted.


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2501 Steinway St
Astoria, NY 11103

(718) 540-6767

sandsofpersiaa@gmail.com